# DG Creative Studio Subscription System — Full Build
This is a complete, drop‑in subscription system for your Divi site. It includes Divi section layouts, ready‑to‑paste HTML embeds for MailerLite and ConvertKit, a custom popup modal, success and confirmation flows, a 3‑email welcome sequence, tags, automations, and a lightweight privacy policy. Copy is written in your voice.
—
## 1) Strategy and List Architecture
### Lists
1. DG Insider List
2. Session Alerts
3. DG Gold Updates
### Tags
* intent: portraits, events, branding, ai‑art
* source: homepage‑banner, blog‑inline, popup‑exit, footer‑mini
* status: client, lead, vip, media
### Segments
* Booked in last 90 days
* Opened last 30 days
* High intent: visited /book‑a‑session + subscribed
—
## 2) Divi Sections and Copy
### A) Homepage Banner Section
**Placement:** Above footer on Home
**Divi Structure:**
* Section > Row (1 column)
* Text Module (headline)
* Text Module (subline)
* Email Opt‑in Module (connected to MailerLite or ConvertKit)
* Text Module (privacy note)
**Copy:**
* Headline: “Join the DG Insider List”
* Subline: “Get first access to shoots, studio updates, and creative drops.”
* Button: “Subscribe”
* Privacy note: “No spam. Unsubscribe anytime.”
**Style Notes:**
* Section background: #0B0B0B
* Headline: H2, Gold #C6A15B
* Subline and note: #E6E6E6
* Button: Gold #C6A15B, text #0B0B0B, 12px letter‑spacing, rounded corners
### B) Blog Inline Opt‑in Box
**Placement:** After post content
**Divi Structure:**
* Section > Row (1 column)
* Text Module (hook)
* Email Opt‑in Module
**Copy:**
* Hook: “Don’t just view the work. Be part of the vision.”
* Subline in opt‑in: “Behind the scenes, lessons, and booking windows.”
### C) Exit‑Intent Popup (Custom Modal)
**Placement:** Global Footer via Theme Builder
**How it works:** A small JS triggers an overlay when user moves toward closing or has scrolled 60%.
**Copy:**
* Headline: “Before you bounce, lock in the good stuff.”
* Subline: “Monthly email. Big visuals. Early access.”
* Button: “Join the List”
**Code:** See Section 3
### D) Footer Mini Form
Compact signup in footer.
**Copy:**
* Label: “Subscribe”
* Placeholder: “Your email”
* Button: “Join”
—
## 3) Ready‑to‑Paste Code
### A) MailerLite Embed (Universal)
Paste into a Code Module.
“`html
“`
### B) ConvertKit Inline Embed
“`html
“` ### C) Global Styles for Embeds Add to Divi Theme Options > Custom CSS “`css /* DG Subscribe Styles */ .dg-subscribe{background:#0B0B0B;padding:28px;border:1px solid #1e1e1e;border-radius:16px} .dg-subscribe .dg-fields{display:flex;gap:12px;flex-wrap:wrap} .dg-subscribe input{flex:1 1 200px;padding:14px 16px;background:#121212;border:1px solid #2a2a2a;color:#E6E6E6;border-radius:12px} .dg-subscribe button{padding:14px 20px;background:#C6A15B;color:#0B0B0B;border:0;border-radius:12px;font-weight:700;letter-spacing:.08em;cursor:pointer} .dg-subscribe .dg-privacy{margin-top:12px;color:#9c9c9c;font-size:.9rem} .dg-subscribe input::placeholder{color:#7a7a7a} “` ### D) Exit‑Intent Popup Modal Add this to Theme Builder > Global Footer in a Code Module. “`html
“`
### E) Footer Mini Form
“`html
“`
—
## 4) Pages and Placement Checklist
* Home: Banner section above footer
* Portfolio: No form
* About: Inline small subscribe box after your story
* Booking & Pricing: Inline subscribe for “Session Alerts” segment
* Blog: Inline after content and popup enabled
* Contact: No form, keep it focused
* Footer: Mini form site‑wide
—
## 5) Success Pages and Confirmation Flow
### A) Thank You Page
URL: /thank‑you
Copy:
* Headline: “You’re in”
* Subline: “Check your inbox for a quick hello.”
* CTA button: “Book a session” linking to /book‑a‑session
### B) Confirm Your Email Page (for double opt‑in)
URL: /confirm
Copy:
* Headline: “Confirm your subscription”
* Subline: “I just sent you a confirmation email. Click confirm to get updates and early access.”
### C) Automation Routing
* After subscribe → redirect to /thank‑you
* If double opt‑in enabled → MailerLite/ConvertKit handles confirm email and then fires welcome sequence
—
## 6) 3‑Email Welcome Sequence
Timing: Day 0, Day 2, Day 5
### Email 1 — Subject: “Welcome to DG Insider”
Preview: “Where vision meets light.”
Body:
“Good choice. I’m DG. I shoot with intention. I design for story. Expect studio drops, booking windows, and the kind of work that moves people. Start here: my favorite portrait series. When you’re ready, book your session.”
CTA: “Book your session” → /book‑a‑session
Tag on open: status:lead
### Email 2 — Subject: “How I light for emotion”
Preview: “The difference between pretty and powerful.”
Body:
“I don’t chase trends. I chase truth. The light, angle, and texture shape the story. Here’s a quick breakdown with examples. If this resonates, you’re my kind of client.”
CTA: “See the work” → /portfolio
Conditional Block: If tag intent:branding, swap CTA to “Branding sessions” → /book‑a‑session#branding
### Email 3 — Subject: “Early access”
Preview: “First dibs on the next drop.”
Body:
“Insiders get the first slot. I’m opening a limited run of sessions. If you want in, claim your spot. If not, keep riding with me. I send only what matters.”
CTA: “Claim your slot” → /book‑a‑session
On click: add tag status:high‑intent
—
## 7) Automation Map
### For MailerLite
* Form submit → add to DG Insider List
* Apply tag source:{{page‑location}}
* If form source equals booking page → add tag high‑intent
* Send Welcome Sequence (3 emails)
* On Email 3 click → move to segment High intent
### For ConvertKit
* Form submit → add to form DG Insider
* Automation: Add tag source, then start Sequence: DG Welcome
* Conditional content by tag intent
—
## 8) Session Alerts Stream
A second form with hidden field list=session‑alerts. Copy: “Get first notice on mini‑sessions and pop‑ups.”
Schedule: sends only when you publish a time block. Clear and transactional. No fluff.
—
## 9) Lightweight Privacy Policy
“DG Creative Studio respects your inbox. We collect your name and email only to send updates, booking windows, and relevant offers. We never sell your data. You can unsubscribe anytime using the link in any email. For requests about your data, contact [dgales@zipmailing.com](mailto:dgales@zipmailing.com).”
Add to /privacy and link in footer.
—
## 10) Testing Checklist
* Submit on Home banner → lands on /thank‑you
* Double opt‑in email arrives in under 2 minutes
* Welcome Email 1 fires after confirmation
* Tags appear correctly: source, status, intent
* Popup shows once per session and closes properly
* Mobile spacing on inputs and button tap area
—
## 11) Upgrades When Ready
* Members‑only gallery with passwordless magic links via email
* Paid digital drops with WooCommerce and automatic fulfillment
* Lead magnet: “How to Prep for Portraits” 1‑page PDF for list growth
—
## 12) Quick Divi Builder Recipes
### Home Banner Recipe
* Section padding: 60px top/bottom
* Row width: 1080px
* Text H2: 48–56px desktop, 34–38 mobile
* Opt‑in Module fields: stacked on mobile, gap 12px
### Blog Inline Recipe
* Section padding: 36px
* Background: #0B0B0B with a 1px #1e1e1e border
—
## 13) Optional: Hidden Intent Capture
Add simple radio intent before submit.
“`html
“`
—
## 14) Lead Magnet Landing Section (Optional)
Copy:
* Headline: “Prep like a pro”
* Subline: “A 1‑page guide to look camera‑ready.”
* Button: “Get the Guide”
Redirect: /thank‑you‑guide with download link.
—
Everything above is modular. You can drop the embeds anywhere a Divi Code Module exists. Replace the MailerLite and ConvertKit IDs with your real ones and you’re live.